Health Systems Group is in the Member Satisfaction business. We help our clients attract and retain members by building confidence and delivering value through effective fitness club management practices.
Recognizing that customer care is a key distinction between fitness clubs in today's market, APPLE FITNESS ensures that customer focus is a fundamental part of each of our managed operations through a comprehensive customer service system. The overall aim is always to help individual members reach their stated goals while ensuring positive outcomes and a financial return for owners.
We set strategic and annual plans that meet the objectives of the client / owner, and then direct and support our high performance, on-site management team to achieve the results. As professional managers, APPLE FITNESS has developed an integrated system of management practices that ensure operational integrity and program excellence.
Sales & Marketing
Before building a fitness club, owners and investors must determine the economic viability of the project. APPLE FITNESS specializes in professional and comprehensive club feasibility studies that determine whether the owners / stakeholders desired financial and operational outcomes can be achieved. Apple Fitness analyzes the size and proposed scope of a facility; the target market; the capital and on-going operation costs and revenue streams. Numerous steps are involved in this consulting process, including:
- 1. Developing an initial strategic marketing, sales and communication plan to penetrate the intended market, that is approved by our client.
- 2. Installing systems for prospecting, qualifying, closing, tracking and reporting on membership sales activities.
- 3. Designing promotional campaigns for initial start-up as well as ongoing member recruitment.
- 4. Creating membership enrolment materials and processes so a club can attract as many members as possible right from its opening day.
- 5. Implementing ongoing incentive programs to enhance the frequency of club utilization by members, membership retention and program adherence.
- 6. Adapting promotion programs which have been used successfully in other APPLE FITNESS managed projects to optimize membership recruitment.
Program Management
We design and deliver fitness, sport and recreation programs that engage members, and provide the encouragement and support individual members need to get the results they want. Our innovative and state-of-the-art program mix, technical expertise and customer focus keep members coming back. These programs include:
- 1. Fitness assessments and individual counselling.
- 2. Group exercise classes including cardio, flexibility, core strength and muscle conditioning.
- 3. Personal training.
- 4. Fitness and wellness education programs, themed events, etc.
- 5. Sport and recreation programs, as feasible
