Health Systems Group is in the Member Satisfaction business. We help our clients attract
and retain members by building confidence and delivering value through effective fitness
club management practices.
Recognizing that customer care is a key distinction between fitness clubs in today's
market, APPLE FITNESS ensures that customer focus is a fundamental part of each of our
managed operations through a comprehensive customer service system. The overall aim is
always to help individual members reach their stated goals while ensuring positive
outcomes and a financial return for owners.
We set strategic and annual plans that meet the objectives of the client / owner, and
then direct and support our high performance, on-site management team to achieve the
results. As professional managers, APPLE FITNESS has developed an integrated system of
management practices that ensure operational integrity and program excellence.
Sales & Marketing
Before building a fitness club, owners and investors must determine the economic
viability of the project. APPLE FITNESS specializes in professional and comprehensive
club feasibility studies that determine whether the owners / stakeholders desired
financial and operational outcomes can be achieved. Apple Fitness analyzes the size and
proposed scope of a facility; the target market; the capital and on-going operation
costs and revenue streams. Numerous steps are involved in this consulting process,
including:
- 1. Developing an initial strategic marketing, sales and communication plan to
penetrate the intended market, that is approved by our client.
- 2. Installing systems for prospecting, qualifying, closing, tracking and reporting
on membership sales activities.
- 3. Designing promotional campaigns for initial start-up as well as ongoing member
recruitment.
- 4. Creating membership enrolment materials and processes so a club can attract as
many members as possible right from its opening day.
- 5. Implementing ongoing incentive programs to enhance the frequency of club
utilization by members, membership retention and program adherence.
- 6. Adapting promotion programs which have been used successfully in other APPLE
FITNESS managed projects to optimize membership recruitment.
Program Management
We design and deliver fitness, sport and recreation programs that engage members, and
provide the encouragement and support individual members need to get the results they
want. Our innovative and state-of-the-art program mix, technical expertise and customer
focus keep members coming back. These programs include:
- 1. Fitness assessments and individual counselling.
- 2. Group exercise classes including cardio, flexibility, core strength and muscle
conditioning.
- 3. Personal training.
- 4. Fitness and wellness education programs, themed events, etc.
- 5. Sport and recreation programs, as feasible
